Church Communication Guide
The Purpose of the Church Communication Guide
This guide helps us unify our efforts through one vision and one voice. As we follow the principles in this guide, communication from the Church will have a greater impact and make a stronger impression. Church communication will be more unified. People will recognize that this is the Savior’s Church. They will hear His voice through the Spirit, remember the messages, and respond to our invitations. Whatever a person’s interaction with the Church, we want the experience to consistently represent the church that bears the Savior’s name.
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Section 1: Who We Are
We are disciples of Jesus Christ. Our work is guided by His two great commandments to love God and to love our neighbors. All that we say and do should be centered on Jesus Christ.
Section 2: Understanding God’s Children
Each person is unique and may find, appreciate, and accept gospel truths in different ways. As we seek to understand the many needs and interests of people throughout the world, the Spirit can help us develop effective messages and experiences.
Section 3: Our Voice
How we share our messages makes a difference. We want each communication to feel familiar and to represent the Savior’s Church. We can help God’s children come to recognize the Church of Jesus Christ when we all follow the same communication principles.
Section 4: Visual Design
By using a common set of visual elements, we create a consistent look that people can recognize and associate with inspiring, welcoming, and Christ-centered experiences.