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https://www.churchofjesuschrist.org/imgs/91d0637911f111eca4aceeeeac1e0759f2743137/full/!1280%2C853/0/default

https://guide.churchofjesuschrist.org/section-3-our-voice

com-guide0000018d-6654-da9a-a3ef-ef567c1f0001

This section of the Church Communication Guide addresses planning and creating communications. It defines our voice, provides steps for developing communications, explains the correct use of the name of the Church, and lists additional resources.

In this communication guide, the voice of the Church refers to the distinct and unified tone, style, and word choice used in all Church communications. A consistent voice helps people identify, recognize, and understand communications from the Church. It also helps the Church consistently convey its Communication Attributes (<a href="https://guide.churchofjesuschrist.org/1-4-communication-attributes?lang=eng">see 1.4</a>). Understanding the Communication Attributes can help you make decisions about wording, style, and tone that ensure your message is in keeping with the Church’s distinct voice and is meaningful to God’s children and their different perspectives (<a href="https://guide.churchofjesuschrist.org/section-2-understanding-gods-children?lang=eng">see section 2</a>).

A woman and her two ministering sisters, all in dresses, sit outside on a step in the Philippines as they read from a magazine.

Ministering Sisters in the Philippines

3.1 Creating a Recognizable Voice

We have the opportunity to share the pure doctrine of Jesus Christ in many ways. These may range from a handbook policy or lesson manual to a simple exhibit image or social media post. Whatever the format, our communications should invite the Holy Ghost’s confirming power.

A young woman sits near a window in her living room. She is holding a smartphone and is watching General Conference on it. Part of a series of images that were taken from around the world featuring families and individuals watching the October 2020 General Conference in their homes. This photo was taken in Japan. October 3-4, 2020.

190th Semiannual General Conference: Japan - Watching Together

3.2 Ensuring Doctrinal Purity

To plan the content of your communication, clearly identify four factors: your audience, the purpose, the message, and the delivery method.

South Africa.  Woman preparing a primary lesson.

South Africa: Family Life

3.3 Planning Communications

The formal name of the Church, The Church of Jesus Christ of Latter-day Saints, is an essential part of its global identity. It is the name given by the Savior (see <a href="https://www.churchofjesuschrist.org/study/scriptures/dc-testament/dc/115?lang=eng&amp;id=p4#p3" target="_blank">Doctrine and Covenants 115:4</a>). Because each word in the name of the Church is significant, proper use of the name can help people better understand what the Church is about (<a href="https://guide.churchofjesuschrist.org/1-1-our-responsibility-to-share-light-and-truth?lang=eng">see 1.1</a>). For more information on the Church name, <a href="https://guide.churchofjesuschrist.org/4-2-3-church-name?lang=eng">see 4.2.3</a>.

Church Communication guide vanity URL guide.churchofjesuschrist.org 

Communication Guide

Jesus Christ (at the pools of Bethesda) lifting a blanket under which a crippled man lies. Christ is looking compassionately at the man and extending His hand toward him. Other people are gathered around the pools and around Christ.

Pool of Bethesda

3.4 Using the Name of the Church

Using correct grammar and consistent writing style practices helps our messages look, sound, and read the same throughout the world. Everyone preparing Church communications should reference these guides and resources.

Several children coloring in Church coloring books.

Children Coloring

3.5 Writing Style Resources

Our Voice

3.4 Using the Name of the Church - Carl Heinrich Bloch (1834 –1890), Christ Healing the Sick at Bethesda, 1883, oil on canvas, 100 3/4 ✗ 125 1/2 inches. Brigham Young University Museum of Art, purchased with funds provided by Jack R. and Mary Lois Wheatley, 2001

As leaders, employees, and volunteers of the Church, we communicate with many people in many ways. How we share our messages makes a difference. We want each communication to feel familiar and to represent the Savior’s Church. We can help God’s children come to recognize the Church of Jesus Christ when we all follow the same communication principles.

Series of images of family spending time together and female child playing the guitar/ukelele

Family life

Section 3: Our Voice

Church Communication Guide

1.0 Who We Are

1.1 Our Responsibility to Share Light and Truth

1.2 The Core Experience

1.3 Foundational Messages

1.4 Communication Attributes

1: Who We Are

2.0 Understanding God’s Children

2.1 Sharing the Core Experience

2.2 Asking Questions and Listening

2.3 Relating Truth to Each of God’s Children

2.4 Using Values Held by All People

2.5 Developing Messages That Help People Feel God’s Love

Audience Summaries

Communication from Church Employees and Volunteers to Stake Presidents and Bishops

Accessibility

Measuring Communications for Effectiveness

2: Understanding God’s Children

3.0 Our Voice

3: Our Voice 

4.0 Visual Design

4.1 Visual Design Principles

4.2 Visual Design Elements

4.3 Intentional Design

4.4 Samples

4.5 Obtaining Files

Additional Visual Guidelines (PDF)

4: Visual Design

https://guide.churchofjesuschrist.org/church-communication-guide?lang=eng

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