An optimistic grouping of colors, the color palette for the Church’s visual style suggests warmth and brightness while including layers of depth. The tone for a particular communication can be conveyed by using colors that are bright, vibrant, and friendly—or we can suggest humility, sacredness, and reverence with a different color combination. These colors are easy to combine with neutrals; plus, the monochromatic color options naturally help depict the concept of light.
By using the same palette throughout our communications, we maintain consistency, avoid confusion, and create quick recognition for the Church.
Proposed Expansion to the Print Color Palette
All color swatches shown here are CMYK mixes. (Version 4.0.)
Neutral color palette
Christmas campaign palette
Easter campaign palette
Connections to Color: Research participants in all groups consistently associate blues and greens with growth and spirituality. People track warm hues to their relationship with God.