The way we communicate represents who we are as followers of Jesus Christ. We identify certain attributes and use them to measure our actions and words. We want people to feel at least one—and often several—of these attributes as they interact with Christ’s Church. Messages that include these attributes help people feel God’s love for them.
Welcoming
We help people feel included and explain ideas in a friendly, relatable way. Our expression of beliefs is confident, approachable, warm, and not self-righteous. We invite rather than prescribe.
Compassionate
We try to understand people’s real needs and feelings. We meet people where they are and consider their different views and experiences. Both speaker and listener should feel understood.
Global
We show we are alike as God’s children. We include stories and images of people from all over the world to represent the earth’s countries, communities, and cultures.
Straightforward
We communicate truth with clear, concise words and images. We avoid unfamiliar terms and explain unique concepts. We state truths in pure and understandable ways.
Honest and True
We show and talk about what it means to come unto Christ from wherever you are. We use real, relatable examples. We accurately represent people’s stories, situations, locations, and lives. We do not create an artificial ideal.
Hopeful
We share God’s message of love, joy, and peace. We speak of life’s difficulties with hope and purpose. Our communication is not artificially cheerful, but it is confident in the joy God promises.
Humble
We treat all people with respect and dignity. We express gratitude, giving credit and glory to God. We acknowledge human failings, including our own, and the importance of learning. We trust in the perfection of God’s plan.
Inspiring
We encourage personal growth and share a vision of what we are becoming as we follow the example of Jesus Christ. We give people hope, invite personal growth, and inspire honorable actions. Our messages matter now and for eternity.